The Seaport
I was tasked as the Art Director and Designer for the Seaport for a number of years, but our most recent Out-of-Home campaign can be seen below. I took on storyboarding, sourcing/booking team & talent, scheduling/organizing the shoots, on-set directing and designing final production assets for the campaign. Some selects from the campaign are below. “Get Lost, Find New York”.
Art Direction | Design | Campaign
We also filmed and put together a series of four 15-second clips showcasing the the pillars of the Summer Season in the Seaport. Dining, Fitness Classes, Historic Charm, and Happy Hour Offerings. These ran social platforms, websites, and in an out-of-home video campaign across New York City.
In addition to our video spots, we produced an out-of-home print campaign across the city as well. These included subway station takeovers, wildpostings, bus/taxi placements, and billboards. Shown here are some examples from one of four phases of creative deployed in a six month marketing campaign.
Deliverables – 3X Photo/Video Shoots, Digital and Print Out-of-Home campaigns (Wildpostings, Billboards, Subway Ads, Bus Ads, Magazine Ads), Videos
Creative – Me, The Howard Hughes Studio, 2x4
Photo/Video – Erra, Phil Stockbridge, Scott Anderson, Everett Bouwer