Lawn Club NYC
The Lawn Club is a first-of-its-kind indoor lawn gaming destination. Putting pool, shuffleboard courts, two full-service bars, and seven full-size gaming lawns, with a rentable arsenal of high-end, custom fabricated games you know and love. This after-work hang is bookable for you and up to 11 of your closest friends. You can hang out in the lounge area, book a private porch and a buffet while you spectate, or order a cocktail from one of our Lawncierges mid-throw during your Bocce Ball championship game. This place was engineered to be a carefree and fun adult playground. Where the Grass is Always Greener.
Concept | Art Direction | Design | Production
We couldn’t find games that felt high quality enough for our space - why go through all the trouble of building the ultimate Lawn Club, if we’re going to use the same flimsy, plastic and rubber games people are playing with at the park? The solution – a fully custom fabricated suite of lawn games using maple, oak, and cherry hardwood and traditional furniture joinery. Once we saw how incredible these pieces were looking, we finished them off with custom brass badges.
The final piece to the puzzle was service – and that’s where our Lawncierges come in. Anywhere you are in the Lawn Club, a beer, cocktail, snack, or full meal is one ask away – you don’t even have to walk up to either bar to get your fix. Learn more about booking at the Lawn Club, or see the full menu offerings here.
Deliverables – Concept, Buildout, Game Design, Logos, Brand Guidelines, Brand Touchpoints (Menus, Coasters, Matchbooks, etc.), Website, Socials
Creative – Me, The Howard Hughes Studio
Production – Brittany Ricca, Jennifer Brody
Photos – Endorphin
Fabrication – Endorphin