Garden Bar
The Garden bar has reigned supreme at the intersection of Fulton & Front Streets since 2017. An ever-changing, outdoor bar project that adapts to the changing neighborhood every year with fresh menus and new concepts. Most recently we featured a menu of eclectic frozen cocktails, and a brand identity that paid homage to the iconic Brooklyn Bodega.
Concept | Design | Production
We rolled out the system on-property as well as an out-of-home campaign across the city as a reintroduction to the outlet mall, and an invitation to come back and see the newly added retailers. Because of the success and recognizability of the creative – we repurposed the campaign later that year with some changes for the Holiday campaign.
The cost of running the bar is offset by the addition/inclusion of the Chase Sapphire® Lounge on the South side of the bar structure. Here, Chase Sapphire® cardmembers have exclusive access to an extended patio, furnished with patio furniture, coffee tables, weekly activations, and a special food/drink menu.
Deliverables – Concept, Art Direction, Social Assets, Website, On-Location Signage
Creative – Me, The Howard Hughes Studio