Walk Your Way to Riverwalk
I flew down to New Orleans in the Summer of 2019 to meet with the marketing team of Riverwalk – a huge outlet mall development right on the Mississippi River. We came up with a fun, recognizable, low-budget rebrand and campaign centered around stock imagery and cute copywriting to reintroduce the brand to the city – and show off the new tenants they had just partnered with.
Concept | Design | Production
We covered the city in billboards, wild postings, and other OOH signage, and received great community feedback and resulted in boosted sales for all the stores in the building – we extended the campaign for another year, adding holiday and spring copy to keep it fresh.
Deliverables – Concept, Design, Production
Creative – Me, The Howard Hughes Studio
Marketing – Riverwalk NOLA team