The Lookout
We were tasked with opening a Summer pop-up bar with six weeks between brief and execution. We went with a fun, of-the-moment nostalgic feeling brand, and built out the space with bohemian furniture/decor, billiards tables, and frozen cocktail machines. Topped it off with a fun lighting installation, some retro t-shirt uniforms for the staff, and a huge wall mural by Curtis Kulig - and pulled off the most fun waterfront bar in Lower Manhattan.
Concept | Design | Production | Programming
We programmed the space with daily live music and activation partners like Bumble and Veuve Clicquot. Between the heavy pours, and the incredible East River views, we ended up creating one of the most talked about Summer hangs of the season.
Deliverables – Concept, Logos/Design, Space Buildout, Programming, Marketing/Ads
Creative – Me, The Howard Hughes Studio
Fabrication – Alice Barlow, Sal Imposimato