The Rooftop at Pier 17 /
Summer Concert Series
New York City’s premier open-air concert venue, with breathtaking views of the Brooklyn Bridge and the Manhattan Skyline. I worked on the branding of the entire venue, Summer Concert Series, out-of-home campaigns, and partner activations – including the branding and design of the Grey Goose Terrace, Patrón Patio, and Heineken Green Zone. The inaugural concert season earned Pollstar’s award for Best New Concert Venue 2018 – and in 2024, earned their award for Outdoor Concert Venue of The Year.
Design | Art Direction | Partnerships | Production
Each summer, the open-air rooftop amphitheater becomes a stage for memories, where concertgoers gather to witness the magic of live music amidst an urban oasis. With a breathtaking view Lower Manhattan, the Summer Concert Series offers not only a sonic journey but a visual spectacle that amplifies the heartbeat of this vibrant metropolis. It needed a brand identity to match this sentiment, and allow for ultimate flexibility – legibly displaying up to 70 shows per season, in a variety of mediums and locations.
Deliverables – Venue Branding, Logos, Technical Design and Fabrication, On-Site Brand Touchpoints, Out-of-Home Advertising Campaign, Website, Socials, Brand Guidelines
Creative – Me & The Howard Hughes Studio
Production – Brittany Ricca, Jennifer Brody
Photos – Ryan Muir, Keeyahtay Lewis
Video – Roger Guillen
Fabrication – Endorphin, Heini
Partners – Heineken, Chase Sapphire, Grey Goose, Patrón