The Las Vegas Aviators
In the Summer of 2018 we were given an incredible opportunity – to build a brand new minor league baseball stadium in Las Vegas and rebrand the Oakland A’s affiliate team to the Las Vegas Aviators. In true Las Vegas fashion – the stadium concept would boast a 10,000 seat capacity, a swimming pool overlooking center field, private suites on the upper level mezzanine, and high end food & beverage offerings.
Art Direction | Design | Production
The team rebrand itself included a full design package from team colors, logos, uniforms and merchandise, to stadium signage/graphics, and a full buildout of the Team Store.
Leading up to opening day, we generated a marketing campaign involving local businesses, schools, celebrities, and police & fire departments to signify the true purpose of the new brand and stadium – to bring all of Las Vegas together. The Aviators broke a single-season franchise attendance record in their inaugural season, and both Ballpark Digest and BaseballParks.com recognized the venue as “Ballpark of the Year.”
Deliverables – Stadium Concept and Signage Installation, Team Logos, Uniforms, Merchandise, On-Site Brand Touchpoints, Out-of-Home Advertising Campaign, Website, Socials, Brand Guidelines
Creative – Me & The Howard Hughes Studio
Production – Steve Ansell
Photos – AP, Carlie Simoncelli, Lisa Ono
Construction – HOK
Fabrication – Endorphin, Heini